Searches for four-year colleges in the US will now increasingly include rich details on admissions, student profiles, costs of study, and graduate outcomes, and Google has a main role in assisting the students due to the rich data that includes, this affect the students and the recruiters and demands much more efforts.
Google has launched a new college search service to make it easier for students to find what they need. But results will vary according to location, the institution, and the devise (cellphones or Pc...).
This service provides an impressive range of institutional details directly in the main search results, this includes admissions information (such as average admissions scores), student demographics, tuition costs (before and after financial aid), alumni profiles..
As a brief of the search giant’s explanation, information were brought from the US Department of Education’s College Scorecard and Integrated Postsecondary Education Data System (IPEDS), education researchers and nonprofit organizations, high school counselors, and admissions professionals..
“suggest an edit” option was added in the search results to provide ready options for institutions to authenticate themselves as managers of the “online presence” in question, Therefore, based on the comment of the digital marketing executive Matt Cyr, Universities should check and improve the results of the search to ensure that it is accurate and convey the message they want to send and this by looking for opportunities to improve their pages.
This new service feature is putting some vital statistics for institutions in the spotlight.
According to Mr. Cyr comments: this is a work in progress, Universities and colleges have to look for opportunities to improve the quality of the information that appears there...